How to implement an AI AGENT at an event? The role of Delphy AI in the E-Retail Week 2024

Introduction

In December, eRetail Week Latam 2024 once again solidified its position as the region’s premier e-commerce and retail event, organized by the eCommerce Institute. Over the course of the week, hundreds of attendees explored the latest industry trends, gained insights from top experts, and discovered inspiring success stories.

With a packed agenda full of activities, one key question emerged: how do you guide thousands of participants through such a dynamic and multifaceted event? The answer was clear—leveraging a cutting-edge technological solution that blends personalization, accessibility, and innovation: Delphy AI, a virtual agent developed by UAMI, which became the ultimate digital ally, enhancing every attendee’s experiences.

The Challenge

At an event of this scale, user experience is a critical factor. The diversity of topics, speakers, and activities required a tool that could streamline navigation and personalize each attendee’s journey.

The goal was not just to provide key information, such as the schedule or featured speakers, but to do so in a dynamic, intuitive way—tailored to the unique needs of every participant.

The Solutions

UAMI adapted and designed Delphy AI, an agent powered by Gen AI, to meet the demands of the event. Originally created to guide readers through the book Genesis of a Digital Future (Génesis de un Futuro Digital), Delphy was optimized to serve as a digital assistant during the event, standing out for its ability to personalize every interaction.

Special Features of Delphy AI
●Instant Access to Key Information: Delphy provided quick and efficient responses about the schedule, speakers, and activities, ensuring participants found what they needed in seconds.
●In-Depth Content Exploration: Attendees could dive deeper into topics of interest, industry trends, and relevant sessions, creating a more enriching experience.
●Personalized Support: With its adaptive capabilities, Delphy tailored responses to each user’s interests and profile, offering a guided event experience.

Final Thoughts

Delphy AI not only enhanced navigation at eRetail Week Latam but also showcased the power of technology in transforming digital events. With this solution, the eCommerce Institute set a new standard for personalization and innovation in the industry.

Ready to try an AI Agent in your next event?
Discover how Delphy AI can help you elevate the experience of your participants here https://eretailweek.org/2024/latam/